there is a powerful answer for “what do you do?”

You’ll find it here.

An energizing, interactive messaging process that will give you clarity and direction

Many consultants deliver expensive binders full of useless information. We give you a set of tools, a roadmap, and then help you put it into action. 

The IdeaTree Marketing process will uncover priceless words that become the bedrock of your future marketing. 

7 Step Process that delivers fresh new messaging you can use every day in your marketing.

Distill

Roll out recs

A thorough audit and assessment of current marketing channels to draw your roll-out roadmap.

Put it in writing

Copywriting that brings it all together for those high impact assets.

When was the last time you really thought about how you improve the lives of your customers?

distill: our 7-step messaging process

  1. DISCUSS IN DETAIL: deep dive into your business

  2. INVESTIGATE: unpack your audience and industry

  3. SKETCH IT: draft a fresh set of messaging

  4. TALK & TWEAK: review together to make it right

  5. INK IT: finalize your messaging

  6. LIPSTICK & LAYOUT: brand it and make it pretty

  7. LET THE WORLD KNOW: roll it out, make it useful.

Review + Rate + Recommend

Following the messaging strategy piece, we audit your current marketing collateral and channels looking for where the new messaging can be incorporated. We have a team of outside subject matter experts on Website, SEO, Social Media, Video, and Print- and we’ll get together to provide a valuable review & audit of your marketing ecosystem. Then we’ll give you a set of recommendations which can be used as a roadmap for your marketing team to follow.  

put it in writing 

Copywriting at IdeaTree Marketing is but the final step in a masterpiece. In the careful process of writing copy for your website, a pitch deck, or another piece of high stakes collateral like an investor deck- we truly cement the key pieces of your story that become the golden nuggets of your marketing. And we’ve realized the value in this so much that we actually provide you with an entire library of “messaging tid-bits” in the form of a google doc at the end of our time together. So that your team can just plug and play as they move forward into the future. We hear from our clients that this extra little help is what actually makes their jobs easier and faster, which we love. 

Keely made sense out of all the jumbled thoughts and ideas we had. She gave our messaging direction and purpose, we actually couldn’t have done it without her.

– Destina, Austin Dental

Why we designed our process this way

Having spent 20 years in the marketing field, I have been the copywriter, the manager, the marketer coordinator, and the leader. I have overseen every kind of project and done everything from the grunt work to just ordering others to do the work for me. And here is one thing I learned:

The blank piece of paper is the curse of death. Being in front of a PPT presentation, a boilerplate, a social media caption, or a website wireframe and not knowing where to start can be paralyzing.  

What’s more- I realized building the foundation of what to say - describing complicated, passion filled vision statements and company descriptions and value propositions is what lights my world on fire. 

Early in my career I was most energized by the boardrooms full of executives that I would get to lead in stickynote exercises where we would define our “why” and our “value proposition.” Only to realize 20 years later that I was really defining the message, articulating the CEO’s vision in a way that everyone could understand. And I LOVED taking something complex and distilling it down to something simple & useful. And so- I decided to focus my entire business on DISTILL with one goal- to give marketing teams a solid foundation upon which to build consistent, clear, and high quality marketing material- every day.