distill

our 7-step messaging process

  • Key stakeholder interviews

    Understand business objectives

    Understand problem

    Uncover target audience, points, success, failure

    Define objections that need to be overcome

    Outline key questions that need to be answered

01

  • Read existing internal docs

    Look at competition

    Review key internal metrics such as sales data, analytics, etc.

    Additional Q&A

02

  • Core writing chunk

    Make sense of the messaging

    Outline

    Summary of initial findings

    High level messaging points

    V1 of Brandscript

03

  • Incorporate feedback

    Revise & Fine Tune

    Return to client with loom video walk through

05

  • Layout messaging in comprehensive messaging guide document

    Branded and presentable for use throughout the organization

06

  • Recommendations for deploying the messaging in the market place

    Suggestions for how to use the guide within your organization to improve marketing outcomes.

07

  • Round one of messaging delivered with Loom video talk through

    Optional meeting to discuss and receive feedback in person OR return feedback via loom video

04