distill
our 7-step messaging process
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Key stakeholder interviews
Understand business objectives
Understand problem
Uncover target audience, points, success, failure
Define objections that need to be overcome
Outline key questions that need to be answered
01
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Read existing internal docs
Look at competition
Review key internal metrics such as sales data, analytics, etc.
Additional Q&A
02
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Core writing chunk
Make sense of the messaging
Outline
Summary of initial findings
High level messaging points
V1 of Brandscript
03
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Incorporate feedback
Revise & Fine Tune
Return to client with loom video walk through
05
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Layout messaging in comprehensive messaging guide document
Branded and presentable for use throughout the organization
06
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Recommendations for deploying the messaging in the market place
Suggestions for how to use the guide within your organization to improve marketing outcomes.
07
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Round one of messaging delivered with Loom video talk through
Optional meeting to discuss and receive feedback in person OR return feedback via loom video